Portfolio
I bring extensive experience in building and optimizing online stores that boost sales and elevate the customer journey. By leveraging a variety of platforms and technologies, I’ve consistently delivered strong results across multiple projects. Take a look through my portfolio to explore the services I provide and the measurable impact I’ve made.
McKesson
Medical -Surgical
Electrical Equipment Company (EECO)
Product Data Management
McKesson – eCommerce Product Management & Search Optimization
At McKesson, I played a key role in enhancing the eCommerce experience for healthcare professionals by optimizing product discovery and site functionality. My work focused on implementing Bloomreach Discovery to improve search relevancy, user engagement, and conversion rates. I collaborated cross-functionally to ensure a seamless online shopping experience, using data-driven insights to refine the digital storefront.
Key Achievements:
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Enhanced search relevancy, leading to a 20% increase in user engagement and improved product findability.
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Implemented Bloomreach Discovery, optimizing search algorithms and query performance to boost conversion rates by 15%.
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Managed large-scale product data across McKesson’s digital ecosystem, improving taxonomy and search filters to drive a 12% increase in search-driven revenue.
EECO – Digital Transformation & eCommerce Strategy
At Electrical Equipment Company (EECO), I led initiatives to modernize the company’s B2B eCommerce platform, focusing on search functionality, PIM system implementation, and digital merchandising. My work with Solr search engine and Unilog PIM transformed product discovery, improving user experience and driving online sales growth.
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Key Achievements:
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Implemented Unilog PIM, centralizing and optimizing product data for 15,000+ SKUs, reducing manual updates and improving data accuracy.
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Optimized search performance using Solr, leading to a 30% reduction in "no results" searches and an 18% increase in search-driven sales.
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Collaborated with marketing and IT to improve product taxonomy and attribute mapping, enhancing navigation and site usability.
Product Data Management – Optimizing Data for eCommerce Success
Throughout my career, I have specialized in product data management, ensuring that digital catalogs are structured, searchable, and optimized for seamless customer experiences. My expertise includes PIM system implementation, product taxonomy development, data governance, and large-scale SKU management. I have worked with platforms like Unilog, Salsify, and internal ERP systems, streamlining product data workflows and improving data accuracy across multiple sales channels.
Key Achievements:
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Implemented Unilog PIM at EECO, centralizing 75,000+ SKUs and improving product attribution accuracy by 40%.
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Managed large product data sets at McKesson, refining taxonomy and metadata, leading to a 12% increase in search-driven revenue.
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Enhanced product discoverability by optimizing attributes, descriptions, and categories, reducing "no results" searches by 30%.
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Integrated PIM data with eCommerce platforms, improving product syndication efficiency and ensuring up-to-date content across multiple sales channels.
By aligning structured product data with customer search behaviors, I create scalable, high-performing digital catalogs that drive sales and improve the overall user experience.
